The algorithm - but it’s not going anywhere… so blaming it is no longer the solution. In reality, our response to the algorithm is broken; we’re spinning wheels trying to compete with a giant and every effort is a mere drop in the bucket. We’re quite literally raging against the machine, and losing.

Proactivity. Instead of reacting to something we don’t understand - let’s develop a plan to take advantage of the elephant in the room, build processes to push through the noise, with the noise’s help. All through consistency and competency.

Whether it’s Dusted or another agency - you’ll need someone to help tame the beast that is your content calendar. Beyond that, you’re likely building something great that the world should know about. So in spite of the algorithm, take advantage of it.